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Category Archives: Marketing

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Optimizing Your Law Firm Website

By Erik Mazzone on Posted in Marketing

Last March, I had the pleasure of learning from Steve Matthews and Bob Ambrogi at ABA TECHSHOW as they taught a session on optimizing your law firm website. For those of you who didn’t get a chance to hear Steve and Bob last spring (mark your calendars, the next ABA TECHSHOW is March 29-31, 2012),… Continue Reading

Accounting and CRM: Two Great Tastes That Taste Great Together

By Erik Mazzone on Posted in Finance, Marketing, Technology

The Wall Street Journal Digits blog reports that accounting giant Intuit and CRM (customer relations management) software giant Salesforce are teaming up in a move to dive deeper into the small business market. The product will be web-based and sold through Intuit’s App Center. This is potentially interesting news for lawyers in small and mid-sized… Continue Reading

4 Tips For Lawyers to Effectively Use Social Media

By Erik Mazzone on Posted in Marketing

Matt Silverman wrote an insightful article on Mashable containing four tips (with real-life examples) for lawyers to use social media as part of their business development strategy: While most law firms, big and small, tend to err on the traditional side, social media has created new opportunities for attorneys to flourish as thought leaders and… Continue Reading

Marketing Your Law Practice Using JD Supra

By Erik Mazzone on Posted in Marketing

Jay Fleischman of Legal Practice Pro explains using JD Supra to help market your law practice in four easy steps: Online legal marketing involves content creation and content distribution; doing so enables us to showcase our knowledge and establish trust with our prospective clients. One of the best content distribution sites for lawyers is JDSupra,… Continue Reading

Thanking Referral Sources

By Erik Mazzone on Posted in Marketing

Nancy Byerly Jones provides this reminder of how and why to thank your referral sources at Law Business Tips: Have you appropriately and timely thanked everyone who has referred you business? A handwritten thank-you note is always appreciated and becoming a true rarity to receive in our electronic times. Or, if more appropriate, how about…

Why No One Reads Your Law Firm Blog

By Erik Mazzone on Posted in Marketing, Technology

Michelle Greer weighs in on Building 43 on some of the common mistakes companies make with their corporate blogs: There are too many employees who are miserable because no one reads what they write and too many companies not understanding how much money a blog can actually make you. THE #1 BIGGEST MISTAKE: Leaving the… Continue Reading

Networking 101

By Erik Mazzone on Posted in Marketing

Larry Bodine’s article “How to Make Networking Events Work for You” at the Law Marketing Blog provides a primer on law firm marketing through networking: Networking works best if it is done with “marketing aforethought.”  Here’s your game plan for an effective networking event…

Marketing Your Law Practice on Craigslist

By Erik Mazzone on Posted in Marketing

Jay Fleischman, author of the Legal Practice Pro blog, offers 5 tips on how to market a law practice on Craigslist: Marketing your bankruptcy practice is never easy, online or offline.  No matter what the world thinks, our margins are small when it comes to operating our law firms.  Every dollar out must have a… Continue Reading

Nature vs Nurture: Are Rainmakers Born or Made?

By Erik Mazzone on Posted in Marketing

Tom Kane posits an answer to this question in this post at LegalMarketingBlog.com: Some would argue that Rainmakers are born that way, and those that aren’t can’t. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers…  

Social Media — What’s Your Return on Investment?

By Erik Mazzone on Posted in Marketing, Technology

Lisa Kennelly at Kevin O’Keefe’s Real Lawyers Have Blogs take a look at the issue in this post: How do you measure the ROI on social media? Can you even measure it? At LexBlog we hear these questions often from attorneys who want to know how to measure the success and investment in blogging…

Revamp Your LinkedIn Profile

By Erik Mazzone on Posted in Marketing

LinkedIn, the social networking site aimed at professionals and business use (i.e., no Farmville, mercifully) has just added a handy new feature: the ability to reorder the appearance of your profile. (Hat tip: Web Worker Daily). Until now, all profiles have been locked into the same framework and therefore looked more or less indistinguishable from… Continue Reading

In Defense of CLE Credit for Marketing

By Erik Mazzone on Posted in Marketing

I’ve got a burr in my saddle. A hitch in my giddy-up. And some other cowboy metaphors that a native New Yorker like myself has no business ever saying out loud. As I was paging through Google Reader, I came across this post from the Wall Street Journal Law Blog: Struggling Lawyers Turning to …. Continue Reading

One Click SEO Consultant for Law Firm Websites

By Erik Mazzone on Posted in Marketing, Technology

To begin, a small confession. My job is to spend my days helping lawyers with technology and other aspects of starting and building a law firm. Two of the frequent topics I discuss with lawyers are building websites and the importance of those websites being visible to search engines. Search engine optimization is impenetrable alchemy… Continue Reading

How to Lose a Client in 10 Days

By Erik Mazzone on Posted in Marketing

Editor’s note: this is a guest post from Kimberly Alford Rice of KLA Marketing Associates. I recently attended the American Bar Association Law Practice Management Section’s Law Firm Marketing Strategies Conference at which numerous lawyers, marketing partners and other legal professionals from across the country gathered to learn how to integrate key marketing principals into… Continue Reading

Niche Marketing for the Small Law Firm

By Erik Mazzone on Posted in Marketing

 

Sometimes you learn something brand new. Other times you find a new way to look at something old.

The other day I was at a meeting (no surprise there; Bar Association life includes a LOT of meetings…) of the NCBA Law Practice Management Section Council. Our new section chair is my friend Lee Rosen of Divorce Discourse; Lee is fairly well known in our state as an innovative law firm managing partner with an outside the box approach to, well, just about everything.

So I knew this section council meeting would be a little different.

Is There a Time Bomb in your LinkedIn Profile?

By Erik Mazzone on Posted in Marketing

I got an interesting email the other day.

It was from a North Carolina lawyer asking me my opinion about a facet of LinkedIn profiles. The question was (paraphrasing): do you think social networking profiles that ask users to list their “specialties” could yield potential violations of Rule 7.4 of the Rules for Professional Conduct?

Stop Counting Your Friends

By Erik Mazzone on Posted in Marketing, Technology

Quick: how many friends do you have in real life?

If you were able to quickly answer that question, the response was probably “none.” (If so, please close your browser now, get up from your desk and go interact with a real, live human.)  We don’t keep an exact count of how many real life friends we have because the number itself is irrelevant.

How many friends do you have on Facebook (or connections on LinkedIn or followers on Twitter)?

Lawyers Continue Moving to LinkedIn… Faster

By Erik Mazzone on Posted in Marketing

Hi, I’d like to add you to my professional network. If you are already using LinkedIn, you’ll recognize that message right away. You’re also in good company. Since he first blogged about it in June 2008, Steve Matthews of the Law Firm Web Strategy Blog has kept tabs on how many lawyers are creating profiles… Continue Reading