4 Tips For Lawyers to Effectively Use Social Media

Matt Silverman wrote an insightful article on Mashable containing four tips (with real-life examples) for lawyers to use social media as part of their business development strategy:

While most law firms, big and small, tend to err on the traditional side, social media has created new opportunities for attorneys to flourish as thought leaders and entrepreneurs. A recent survey from communications consultancy Greentarget notes that, “While the more traditional marketing channels for law firm credentialing continue to dominate … in-house attorneys now are using new media platforms to deepen their professional networks; to obtain their legal, business, and industry news and information; and to enrich their social and personal lives. Most importantly, they expect…